About WeShopAfrica
WeShopAfrica connects African sellers, manufacturers, artisans, farmers, producers, wholesalers, retailers and service providers with buyers across Africa and around the world. Our platform is designed to make African products easier to discover, purchase and distribute.
Retail and wholesale
Buy single items or source in bulk from verified sellers.
Requests for Quotation
Send specifications and compare supplier offers.
Secure payments
Approved methods, with escrow arrangements where available.
Cross-border delivery
Courier, road, air freight and international express.
Why Choose Us
We aim to make life easier by bringing together authentically made in Africa goods in one marketplace. As online shopping has become a norm, we span a variety of items from fashion, technology, daily lifestyle needs, agriculture, food, services, and many more.
We span a variety of items from fashion, technology, daily lifestyle needs, agriculture, food, services, and many more.
Swift international and local shipping options for millions of products, delivered at their respective destinations at affordable best shipping rate by air and by land.
All payments are secure with real time checks with varied payment options for buyers to shop with ease.
Who we are
We provide a trusted digital environment where businesses and consumers can access a wide range of authentic products, including fashion, beauty, food, agriculture, home and living products, crafts, textiles, lifestyle goods, industrial supplies and business products.
WeShopAfrica supports both individual consumers and business buyers. Customers can purchase products at retail prices, source goods in bulk, request quotations from suppliers, compare offers and engage directly with verified sellers.
For sellers, WeShopAfrica provides more than an online storefront. The platform offers tools and services that help businesses manage products, receive orders, reach new markets, process payments, coordinate delivery, respond to wholesale requests and build stronger relationships with customers.
Our goal is to reduce the barriers that prevent African businesses from participating fully in digital commerce. These barriers may include limited visibility, fragmented markets, lack of access to reliable payment systems, logistics challenges, low trust between buyers and sellers, and limited opportunities to reach international customers. By bringing these services together in one marketplace, WeShopAfrica helps simplify trade and create a more connected commercial ecosystem for African products and businesses.
Categories on the marketplace
Fashion·Beauty·Food·Agriculture·Home and living·Crafts·Textiles·Lifestyle goods·Industrial supplies·Business products
Our mission
Our mission is to empower African businesses by providing the technology, market access, operational support and visibility they need to grow locally, across the continent and globally.
We aim to help African sellers move beyond traditional market limitations by giving them access to digital tools that support product promotion, customer acquisition, order management, secure payments, wholesale sourcing and delivery.
Through WeShopAfrica, small businesses, emerging brands, manufacturers and established companies can present their products to wider audiences and compete more effectively in the digital economy. Our mission is also to provide buyers with a convenient and reliable way to discover authentic African products from trusted sellers in one marketplace.
Our vision
We envision a future where millions of African businesses can access new customers without being limited by borders, location or traditional distribution systems, and where buyers anywhere in the world can easily discover, source and purchase high-quality African products with confidence.
Through access to markets, technology and trade infrastructure, we contribute to
What we offer
Buyers can discover and purchase individual products from African sellers across multiple categories.
The retail marketplace is designed to make shopping simple, secure and accessible through product search, categorised listings, order tracking, payment options and customer-support services.
Businesses, retailers, distributors and institutional buyers can source products in larger quantities. Wholesale buyers may access bulk pricing, minimum order quantities, production timelines, packaging options and supplier information.
This helps buyers identify reliable African manufacturers and suppliers for local, regional and international procurement.
Buyers with specific requirements can submit Requests for Quotation. Eligible sellers respond with commercial offers, allowing buyers to compare prices, production capacity and delivery terms before making a decision.
Buyers may provide details such as
For selected wholesale, high-value or cross-border transactions, inspection services may be available. This service is intended to reduce transaction risk and improve confidence between buyers and sellers.
Inspections may help verify
WeShopAfrica supports local and cross-border delivery through approved logistics providers and fulfilment arrangements. Buyers may also receive order-tracking information and delivery updates where available.
Delivery options may include
WeShopAfrica supports approved payment methods that may include cards, mobile money, bank payments and other local or international payment options.
Our payment processes are designed to improve transaction security and provide clearer records for buyers and sellers. Where available, payment-protection or escrow arrangements may be used to hold funds until agreed transaction conditions are met.
WeShopAfrica provides structured processes for handling eligible returns, replacements, refunds and transaction claims. Where an order problem occurs, buyers and sellers may communicate through the platform and submit supporting evidence.
WeShopAfrica may review the transaction, delivery records, inspection reports and communications to support a fair resolution.
For sellers
African producers often create competitive and high-quality products but face challenges reaching wider markets. Many small and medium-sized businesses have limited access to international customers, digital marketing, reliable logistics, secure online payments, wholesale buyers, technology, business data and trusted trade networks.
WeShopAfrica helps address these challenges by providing a platform where businesses can build their digital presence, showcase their products and connect with new customers. By supporting these businesses, we aim to create opportunities for increased production, stronger brands and long-term commercial growth.
Barriers we work to remove
Open to a wide range of African businesses
Authenticity
WeShopAfrica is committed to improving the visibility of products that are made, grown, designed, manufactured, assembled or materially transformed in Africa.
This helps buyers make informed decisions and supports the credibility of African products in local and global markets. Our commitment to authenticity also includes actions against counterfeit, unsafe, misleading or prohibited products.
Sellers are expected to provide accurate information about
Cross-border trade
Africa has significant potential to increase trade between its countries and expand its role in global commerce. WeShopAfrica supports this goal by helping buyers and sellers connect across borders and by reducing some of the practical difficulties involved in sourcing, payments, communication and delivery.
Our role is to provide digital infrastructure and marketplace services that make it easier for African businesses to benefit from these opportunities.
Aligned with the objectives of the African Continental Free Trade Area
Trust and safety
Trust is essential for successful online commerce. These measures are designed to help reduce fraud, improve accountability and create a safer marketplace experience.
WeShopAfrica strengthens trust through
Our commitments
We aim to make the process of buying African products simpler, more transparent and more reliable.
WeShopAfrica is designed to support businesses at different stages of growth, from emerging entrepreneurs to larger manufacturers and exporters.
Technology
WeShopAfrica uses digital technology to connect the different stages of marketplace commerce. By integrating these functions, the platform reduces manual processes and gives businesses a more efficient way to manage digital trade.
The platform is being developed to support
Impact
WeShopAfrica believes that digital commerce can create meaningful economic opportunities. Our long-term ambition is to help create a more inclusive marketplace where businesses of different sizes can participate and grow.
By helping African businesses reach more buyers, we can contribute to
Why WeShopAfrica
We are building a marketplace that is not only about buying and selling products, but also about creating connections, opportunities and sustainable growth across Africa.
Our platform is focused on
Experience Africa in one marketplace
Whether you are a buyer searching for authentic African products, a retailer sourcing stock, a distributor looking for manufacturers or an African business seeking access to wider markets, WeShopAfrica provides a platform to help you connect and trade.
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